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Customer relationship management as a factor of customer satisfaction in advertising companies
(ΤΕΙ ΠειραιάCity University of Seattle, 2008-06)
The core concept of Project Management is a satisfied and delighted customer. Often, project managers in advertising sector take care of only deliver a project within time, cost, and performance but not cultivate good ...
The importance of customer relationship management in software enterprises’ life cycle
(ΤΕΙ ΠειραιάCity University of Seattle, 2008-06)
The purpose of this study is to gain a better understanding of CRM in software enterprises. This research surveys, describes and explains the importance of CRM, how CRM is managed, and how CRM is measured and evaluated. ...